Winneconne Public Library

How to measure social media, a step-by-step guide to developing and assessing social media ROI :, Nichole Kelly

eng

illustrations

index present

non fiction

How to measure social media

794360950

Nichole Kelly

a step-by-step guide to developing and assessing social media ROI :

Aligning social media strategies to marketing goals -- Aligning social media to the sales funnel -- Social media for brand awareness -- Measuring brand awareness -- Social media for lead generation -- Measuring lead generation -- Social media for customer retention -- Measuring customer retention -- Breaking down the barriers to social media measurement -- Understanding the dots that need to connect to measure -- Measurement tool review -- The perfect mix of tools for under $10 a month -- Creating a cross-functional dashboard -- Tying it all together